Challenges
In addition to migrating all of their content to HubSpot, WorkWell came to our agency partner, Red Javelin, who turned to us to help solve several challenges:
- Create a more impactful online presence that’s better aligned with the company’s industry leadership and innovative, resilient spirit.
- Simplify their fragmented tech stack which currently didn’t provide the necessary visibility throughout the customer buying journey – WordPress, Pardot, Mail Chimp, and Salesforce.
- Make it easy for visitors to find relevant information quickly. WorkWell’s website speaks to two audiences, enterprises and PT/OT practitioners looking for additional training. The new website needed to make that distinction clearer.
- The site needed to be easy to update to ensure fresh content could be easily added
Results
In addition to migrating all of their content to HubSpot, WorkWell came to our agency partner, Red Javelin, who turned to us to help solve several challenges:
- Create a more impactful online presence that’s better aligned with the company’s industry leadership and innovative, resilient spirit.
- Simplify their fragmented tech stack which currently didn’t provide the necessary visibility throughout the customer buying journey – WordPress, Pardot, Mail Chimp, and Salesforce.
- Make it easy for visitors to find relevant information quickly. WorkWell’s website speaks to two audiences, enterprises and PT/OT practitioners looking for additional training. The new website needed to make that distinction clearer.
- The site needed to be easy to update to ensure fresh content could be easily added