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CASE STUDY

WorkWell Rebrand Showcases Modern Musculoskeletal Care Program

WorkWell's recent brand overhaul and improved user experience throughout the new website reflect the company's industry leadership and unique differentiation.
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Overview

This was a multi-faceted project in which Red Javelin partnered with Big Orange Lab to redesign and develop a website. In addition to migrating this site from WordPress to HubSpot, Big Orange Lab was charged with extending and evolving the recently updated brand throughout the new site.

2
agencies partnered to successfully deliver this project
2
distinct persona types were targeted within the content
121
%
increase in leads when using HubSpot CMS and Marketing platforms
10000
Providers are a part of WorkWell's nationwide network

Group 2749-2

 

Challenges

In addition to migrating all of their content to HubSpot, WorkWell came to our agency partner, Red Javelin, who turned to us to help solve several challenges:

  • Create a more impactful online presence that’s better aligned with the company’s industry leadership and innovative, resilient spirit.
  • Simplify their fragmented tech stack which currently didn’t provide the necessary visibility throughout the customer buying journey – WordPress, Pardot, Mail Chimp, and Salesforce.
  • Make it easy for visitors to find relevant information quickly. WorkWell’s website speaks to two audiences, enterprises and PT/OT practitioners looking for additional training. The new website needed to make that distinction clearer.
  • The site needed to be easy to update to ensure fresh content could be easily addedWorkWell Screenshots-1

 

Results

In addition to migrating all of their content to HubSpot, WorkWell came to our agency partner, Red Javelin, who turned to us to help solve several challenges:

  • Create a more impactful online presence that’s better aligned with the company’s industry leadership and innovative, resilient spirit.
  • Simplify their fragmented tech stack which currently didn’t provide the necessary visibility throughout the customer buying journey – WordPress, Pardot, Mail Chimp, and Salesforce.
  • Make it easy for visitors to find relevant information quickly. WorkWell’s website speaks to two audiences, enterprises and PT/OT practitioners looking for additional training. The new website needed to make that distinction clearer.
  • The site needed to be easy to update to ensure fresh content could be easily added

 

Recent Work

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