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CASE STUDY

Texas eye care chain simplifies user experience

Houston Eye Associates was in the midst of a rebranding project, when they decided to fast-track their website redesign to improve online customer experience.
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Overview

This was a multi-faceted project in which Red Javelin partnered with Big Orange Lab to redesign and develop a website. In addition to migrating this site from WordPress to HubSpot, Big Orange Lab was charged with extending and evolving the recently updated brand throughout the new site.

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Challenges

In addition to migrating all of their content to HubSpot, WorkWell came to our agency partner, Red Javelin, who turned to us to help solve several challenges:

  • Create a more impactful online presence that’s better aligned with the company’s industry leadership and innovative, resilient spirit.
  • Simplify their fragmented tech stack which currently didn’t provide the necessary visibility throughout the customer buying journey – WordPress, Pardot, Mail Chimp, and Salesforce.
  • Make it easy for visitors to find relevant information quickly. WorkWell’s website speaks to two audiences, enterprises and PT/OT practitioners looking for additional training. The new website needed to make that distinction clearer.
  • The site needed to be easy to update to ensure fresh content could be easily addedcase-study-houston-eye-tablet-2

 

Results

With our seasoned web team that includes several HubSpot Certified developers, we had a plan in place to effectively migrate the content from Houston Eye Associates’ multiple websites to HubSpot from the beginning.
  • We worked alongside Houston Eye Associates’ marketing director throughout the entire process, ensuring that we not only understood the marketing goals she had for their digital presence but that we were also transparent and proactive throughout the process contributing solutions to a wide range of challenges.
  • The new design of the site captured the feeling of comfort and professionalism associated with the eye care that Houston Eye provides while maintaining a level of flexibility to adapt to the new logo and branding efforts already underway.
  • Building on top of HubSpot’s intuitive interface, our team always designs with the backend in mind first, ensuring that the site administrator’s user experience is straightforward and simple.
  • Through a combination of custom coding and using Zapier, we enabled the Houston Eye website to have automated workflows without investing in the more costly Professional Plan from HubSpot.case-study-houston-eye-mobile-2
Big Orange Lab was the perfect partner to go on this journey with us. Not only did they take a vested interest in solving our many technical challenges, but they also helped us to navigate curveballs that arose throughout the project.

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