Challenges
Tiugo Technologies partnered with Big Orange Lab to establish their brand and online presence. They were also looking for recommendations regarding which CMS platform would best meet their needs and enable them to easily manage the content on their own. In addition to the above, some of the specific challenges included:
- Establish the Tiugo Technologies brand, including a new logo and complete visual identity, copy tone and messaging for the website, business card template, email signature template and branded PowerPoint deck.
- Create a basic style guide document that provides direction regarding colors, fonts, usage, voice, etc.
- Create a branded iconography set.
- In addition to the basic website requirements, Tiugo was also seeking a News section to share recent acquisitions that would be easy to update.
- The brand and website needed to appeal to potential founders, CEOs and board members that are considering selling their business.
Results
After some initial discussions with the client, we recommended that they go with the HubSpot platform. This provided them the hosting, security and simple CMS experience they were seeking. It also provides opportunities for them to expand to use more of HubSpot's marketing and contact management features in the future as they grow.
- The new brand has been received with excitement.
- The new site was delivered and launched seamlessly to coordinate with a press release announcing a recent acquisition.
- The site was created with a mobile-first approached to ensure modern devices have a positive user experience.
- The site includes a simple blog style news section that allows for news and press releases to be easily added with no code required.
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