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CASE STUDY

Creating A Launchpad for New Developer Platforms

Tiugo Tech approached Big Orange Lab to establish their visual identity and create an online presence that showcases their capabilities to accelerate the growth of software companies.
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Overview

Tiugo Technologies came to Big Orange Lab as an equity-backed start-up seeking to establish a corporate identity and online presence as a firm that guides and empowers software development companies to accelerate growth, increase operating efficiency and scale their business.

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Challenges

Tiugo Technologies partnered with Big Orange Lab to establish their brand and online presence. They were also looking for recommendations regarding which CMS platform would best meet their needs and enable them to easily manage the content on their own. In addition  to the above, some of the specific challenges included:
  • Establish the Tiugo Technologies brand, including a new logo and complete visual identity, copy tone and messaging for the website, business card template, email signature template and branded PowerPoint deck.
  • Create a basic style guide document that provides direction regarding colors, fonts, usage, voice, etc.
  • Create a branded iconography set.
  • In addition to the basic website requirements, Tiugo was also seeking a News section to share recent acquisitions that would be easy to update.
  • The brand and website needed to appeal to potential founders, CEOs and board members that are considering selling their business.
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Results                

After some initial discussions with the client, we recommended that they go with the HubSpot platform. This provided them the hosting, security and simple CMS experience they were seeking. It also provides opportunities for them to expand to use more of HubSpot's marketing and contact management features in the future as they grow.
  • The new brand has been received with excitement.
  • The new site was delivered and launched seamlessly to coordinate with a press release announcing a recent acquisition. 
  • The site was created with a mobile-first approached to ensure modern devices have a positive user experience.
  • The site includes a simple blog style news section that allows for news and press releases to be easily added  with no code required.

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Recent Work

We have successfully partnered with B2B businesses, equity-backed companies, Saas start-ups, digital security companies, human resource companies and professional service firms.